Walmart Fashion

Prosper led the strategic planning and execution of Walmart’s Scoop and Free Assembly pop-up activations in NYC, delivering an engaging in-store experience. Managed end-to-end logistics in partnership with Bureau Betak and Walmart’s internal team and Brandon Maxwell’s creative team, including a post-pop-up influencer event. The activations drove significant in-store traffic, elevated brand visibility, and amplified campaign reach across social platforms.